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Pick up the phone!

January 25, 2017

Your products and service usually speak for themselves, but sometimes you too will need to contact the customer. You will need to decide if a quick phone call or an e-mail will do the trick.  Today we have a variety of tools at our disposal, most people tend to rely on e-mail and phone communications for business.

            Many would say that phone calls have declined with the advent of e mails.  I don't believe that is true.  I think e-mail is a nice supplement to the phone call. When introducing yourself to a prospective customer, a phone call is the best way to make a good first  impression.  It's important to remember that phone calls are the best way to deal with sensitive subject matter.   When a situation needs clarity, a call is the way to go.  If you

are trying to control the flow of a conversation, a call can't be beat. 

          E-mail has its place as well.  Quite possibly the best use of E-mail is in instances when it will be beneficial to have a digital record of a specific conversation.  An e-mail is a great way to spell out all of the details.  Follow up is probably the second best use of e-mail, especially after meeting or speaking with a new prospect or customer. This tool allows you to continue dialogue with your customer and communicate your enthusiasm.

      Both communication tools have a place in today's business environment. I think it's important to decide what you're end game is.  Once you have determined your end game, you will know weather a  call or an e-mail is the best medium for communication. 



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